The Big Feed is our youth brand.

Vision 

In our future, young people will use their food and business knowledge to make mindful choices so they can live well and realise their potential.

Mission 

The Big Feed will engage young people through food education, food enterprise and social innovation.  We believe that living well and feeling good is possible with knowledge of cooking, gardening, shopping, storage, food culture and doing good food deeds.  We also believe job opportunities will expand from exposure to small business, e-commerce and technology.  The Big Feed will support the education of marginalised young people about living skills, food security and small business by developing an m-learning & e-commerce platform, addressing the lack of relevant digital resources.  

 Social Strategy

The Big Feed social strategy is to present young people with various food concepts that address their health, culture, technology, media, politics, environment, wealth and community to show how food connects to their lives (physical, cognitive, emotional, social and spiritual). We urge educators to place food in a psychosocial and business context in order to make it relevant, rather than leading with nutrition or dietetics.  

Our projects and activities include:

• Digital education resources and initiatives designed to empower young people and inspire mindfulness.
• Employment pathways, work experience, training, mentoring and start-up advice for young social entrepreneurs.
• Food-related events, food and beverage products, business consulting and e-commerce platforms.
• A social community of passionate people who act to improve young lives.